June Oil of the Month

Doterra oil of the month

Summer is almost here and I’m find it hard to believe. It’s my most favorite season and living in the south it’s usually so muggy you break a sweat as soon as you step outside and the sound of buzzing cicadas is almost deafening.

Summer has some of the sweetest memories for me as a child which is why I love this oil of the month, Summer Savory.

This highly aromatic herb carries a hot peppery flavor with hints of marjoram, mint, and thyme. Add to your difuser or favorite dish for a savory flair that complements the hot summer month.

Doterra Summer Savory
 

Thinking back to your own childhood what are some of your favorite memories? How did you spend these sweet months running around outside or by the beach.

As a coach I often like for my clients to think back to when they were little girls to get in touch with that free spirit once more. To remember what it felt like to not have a care in the world, where they could dream big and be anything they want.

If that little girl saw you today what would she think of you? Would she be proud? Would she want you to finally follow that dream? Lunch the business, do the thing?

How can you honor her more as an adult?

You can get this bottle for yourself when you reach 125 personal volume (spend $125). Go to my.doterra.com/heatherfranks to enroll now.

Want to learn how to add the power of oils to your own business?

Download my FREE ebook

passive income

Episode 46: Step-by-Step Sales Funnel Planning

Podcast (1).jpg

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.

They have an opt-in incentive that doesn’t appeal to their audience.

Their follow-up emails don’t flow naturally from the opt-in.

Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.

Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.

Step 1: Survey your market

All too often we think we know what our readers and potential buyers want, but in reality, we’re simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.

The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.

Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know that language to use on your opt-in page.

Step 2: Create your opt-in

Now that you know what your market needs, it’s time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.

Some popular choices for opt-in incentives include:

·         Checklists

·         Worksheets

·         Resource guides

·         Video training

·         Webinars

·         Audio downloads

 

Step 3: Map out your autoresponder

Every good opt-in incentive should be followed up with a series of emails that build on the material. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.

Step 4: Make an offer

Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.

Just like the other pieces of your funnel, your coaching offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your coaching offer is the premium package. Bigger, beefier, and the perfect next step.

Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you’ll not only fill your funnel faster, but you’ll close more sales along the way.

Ready to take your funnel to the next level? Enroll in Funnel to Funds course

Sales Funnel Course

Episode 45: Three Marketing Strategies to Skyrocket Your Business

marketing strategies

Website? Check.

Great sales copy? Check.

A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand

Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.

These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.

Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic

How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

Coaching Business Roadmap

Storytelling: Your Autoresponder Secret Weapon

Autoresponders for coaches

What makes you read a blog post or article or email?

Interesting stats? A clever turn of phrase? An attention-grabbing headline?

All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story.

As a coach, service provider, or blogger, your job is to craft a narrative that draws your reader in and keeps her interested. Do it right, and she’ll share your content with her friends and colleagues, greatly expanding your reach. Do it poorly, and she might read your post or your email, she might even buy from you. But she won’t remember you, because you won’t have made a connection.

Share Your Personal Stories

One of the best ways to build a relationship and grow your audience is to share your personal stories. Tell your readers how you got started, what lessons you learned along the way, and how your life and business were improved because of them.

Personal anecdotes don’t even have to be business related to have an impact. Did you notice a fantastic marketing strategy while standing in line at the supermarket reading the magazine headlines? Share the story. Did you learn how to treat customers better by dealing with your cell phone company? Tell your story.

By making the connection between a memorable event and your coaching business, your readers will remember you long after they click away from your site or close your email.

Write Case Studies

Another powerful story telling technique is case studies. Tell your readers exactly what your coaching client did to double her income last year, or how another client took your advice and grew her mailing list by 150% in six months.

These beefed up testimonials (because that’s all a case study is) will keep your readers interested in learning more from you.

Connect Unrelated Stories in New, Interesting Ways

Want to really make an impression? Make unusual connections in your story. Share the struggles Frodo faced as he made his way to Mordor to destroy the ring, and how that relates to business today. Or talk about the squirrel in your yard that bravely defends his territory every time you take the dog out, and how it reminds you of your early days in business when you were convinced that competition was bad.

By making a connection between completely unrelated topics, you can quickly craft a blog post or email that will get readers thinking, and that they’ll remember for a long time to come.

Avoid the Awkward Segue

One word of caution though. Don’t toss in a story just because you think you need a “hook.” You’ll know you’re doing this if you can’t easily transition from the story to the purpose of your post or email. If you find yourself saying something like “Ok, that’s enough personal stuff, now let’s get back to business,” you’re trying too hard.

Your stories should naturally flow into business, if you want to make a big impression. And trust me, when you get this right, you’ll suddenly find your posts going viral and your profits soaring.

3 Promotional Strategies You Can’t Afford to Ignore

Blog.png

Working to grow your list? Who isn’t!

You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads.

And while all those techniques can work, they’re not going to produce a large influx of new names and emails.

LinkedIn Publishing

Not so long ago, content marketers found great success by syndicating their content on sites such as Ezine Articles or even in guest blog posts. The big Google changes of the past have put an end to those strategies (mostly) but there is one up-and-coming publishing platform that looks promising: LinkedIn.

Their relatively new blogging tool allows users to post long-form updates complete with images, calls to action, keyword tags and more. If your audience is on LinkedIn, it’s well worth checking out. As with all content marketing though, the real key to making LinkedIn Publishing work for you is consistency. The more content you release, the more results you’ll see. For best results, drive traffic directly to an opt-in page.

Solo Ads

Getting a fellow business owner with a large mailing list to promote your offer can bring in a flood of new traffic—especially if that list owner is well respected and has a responsive list.

Finding said list owner is another matter all together.

Enter www.safe-swaps.com, where list owners offer up space in their mailings with a guaranteed response rate. Choose the type of list you want, the number of clicks you’re looking for, and Safe Swaps will present you with dozens of options to choose from. All that’s left is to agree to the advertising rate.

Content Upgrades

Got a blog? Chances are you have an opt-in form at the end of each post, or at the very least, in the sidebar.

Here’s an even better option: Add a content specific opt-in form to each blog post. For example, if you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your mailing list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for a content upgrade.

Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your mailing list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for a content upgrade.

Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you’ve never done one, definitely consider that to be among the best bets for list building.

Capture.JPG
make money in your coaching business

044: 4 Solutions for De-Stressing Your Business Starting Right Now

Coaching Business

What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11am every Friday without worrying about all the stuff that didn’t get done.

You can do that, when you put these 4 solutions in place, and you can do it right now.

Proper project management. If you’re still managing your team with email and Skype messages, stop it. Things get lost, messages are forgotten (or never received) and balls are dropped. Not to mention all the time you spend sifting through your endless list of emails for that one piece of information you need.

Sign up for Asana today, and start putting all your projects there instead. You’ll have one place to look for tasks that are still outstanding, and be able to tell at a glance what needs your immediate attention.

Proper documentation. Do you find yourself reinventing the wheel every time you have to record a podcast or upload a video to your blog? Take 5 minutes and document the steps, then next time you have to do it (or better yet, when you hand it off to a VA) you’ll be able to quickly work out what needs to happen. There will be fewer mistakes, and the work will get done faster.

Create a business organization chart. If you have multiple people on your team, this is critical. Rather than everyone coming to you for questions—or worse, asking the wrong person and getting the wrong answer—take the time to create an organization chart. Add it to your operations manual and make sure your team knows where it is and what it’s for. Now, rather than your Skype chat blowing up with questions all day long, you’ll have time for the more important tasks.

Use time blocking. Get out your calendar and start making appointments with yourself. Decide when you’ll check email and when you’ll work on client projects, then stick to the schedule. These self-imposed deadlines will not only force you to get the work done, but they’ll help keep you focused, so rather than wasting time on Facebook, you’ll be working on your business.

All of these systems can be set up in an afternoon—at least initially. But the time they save you when you use them consistently is phenomenal. An hour a day is just the beginning, but you have to take action. You have to put in the work first, before you can earn the rewards, but the benefits are sweet. In the end, you’ll wonder how you ever managed before you did these four things to improve your business.

Client Attraction Formula.jpg

VIP Days: The Secret Strategy of Top-Earning Coaches

Coaching Strategies

How many hours per day do you spend on the phone with clients?

If you’re like most coaches, the answer is often “more than I want to.”

Let’s face it, coaching can be exhausting. Sure, you love working with different clients, and you get a real charge out of being able to help someone overcome their issues and achieve their goals.

But it’s still taxing to be on the phone all day, every day. And add to that the need to constantly be looking for new clients, and you’ve got a recipe for burnout.

That’s why so many coaches are beginning to offer VIP days. Simply put, a VIP day is a whole day spent with a single client (or maybe two or three, depending on your preferences). Rather than jumping from call to call and trying to keep up with multiple clients and their various issues, you can simply focus on a single client and a single goal.

Even better, with coaches routinely charging as much as $10,000 for a VIP day, you can see that scheduling just 4 clients per month can bring in more than a whole week’s worth of one-on-one calls.

Here’s how VIP days work:

Typically, clients will travel to your location. You might choose to meet in your home, in a rented meeting space, or in a hotel. You can also host virtual VIP days via Skype or phone, if you prefer.

Your VIP day will be tightly focused and have a single goal. If your market is online business owners and you are a genius at book writing, your VIP days might be designed to get a client to plan, outline, and begin writing her first book. If you work with working moms in search of balance in their lives, you might focus your day around creating a workable schedule for the family, with planners and other organizational tools created by the end of the day.

Your VIP clients receive the benefit of your expertise, your undivided attention (no texting with the kids during a VIP day!), and a day spent simply focusing on the task at hand. It’s a powerful way to get things done, and unlike conferences and other training programs, it encourages clients to actually do the work on site, rather than going home with a notebook full of ideas she’ll never implement.

VIP days also make for a great opportunity to upsell your client into an ongoing group coaching program. After all, she’ll likely need support after she gets back home, and regular coaching sessions with other VIP clients is a great way to get the support she needs to continue working towards her goals.

Ready to offer your own VIP days? Start by asking your current clients if it’s something they’d be interested in. Chances are they’ll give you an enthusiastic thumbs up, and you’ll be ready to start putting together a plan to offer powerful, focused VIP coaching.

Get the training you need to launch and grow your coaching business. Enroll in Female Coaching Society

 
7.png
 

Out with the old

I am finally back in the gym this past week and it feels so good to move my body. I swear I feel a change already. I’ve also been working on letting go of some unnecessary drama. Well a person really.

You know that feeling you get when the Universe is trying to tell you that someone is no good and doesn’t belong in your life but you’re a nice person and you don’t want to see mean so you let them in anyway. Then fast forward a few months and the life has been sucked right out of you and the Universe says “Told ya.”

I think sometimes as women we need to learn how to listen to that inner knowing a little bit more. I’m sure if you think there was a point or many where you heard it or felt and looking back that knowing would have never led you wrong. That’s the magic of being a women. If we can all lean in a little bit more to this just think how powerful we could be. Truly.


Ironically the oil of the month for March is Lemongrass. This is the oil of cleansing. It is a powerful cleaner of energy. It assist individuals in entering a healing mode or cleansing state. Being in this state encourages you to move forward without hesitation and to easily let go of old limiting beliefs, toxic energies, and negativity.

DoTERRA Lemongrass

If you were to use Lemongrass with clients a few of the emotions they might be feeling are toxic or negative energy, despairing, holding on to the past, hoarding, darkness, spiritual blindness.

As a result they will have spiritual clarity, cleansing, non attachment, simplicity, discerning, releasing what is no longer needed.

To use:

Aromatic: inhale from bottle or diffuse

Topical: Dilute 1-2 drops with carrier oil and apply on bottom of feet.


Want to learn more about adding oils to your business? Download my free Ebook

 
Coaches guide to essential oils
 

Episode 042: Mindset Matters: Getting Inside the Head of Top Dollar Coaches

Capture.JPG

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics?

In fact, while those things do help attract and keep an audience, there’s one thing that is absolutely critical to their success, and you can’t even see it.

Mindset.

It’s true. In everything you do, whether in business or in life, your mindset is the determining factor when it comes to your success. Your coaching plans are no different. Without the right mindset, you will forever be attracting and working with clients who—while deserving and lovely—are less than your ideal when it comes to their ability to pay.

So before you can realize your dreams of four- or five-figure clients, you have to do some internal work. You have to make some changes to your own mindset, to be more in line with what the top earners in your industry already do and feel.

Changing Your Attitude

One thing charismatic and personable people have in common is a good attitude. Think about it; you’ll never see Carrie Wilkerson or Paul Evans complaining about how the kids are sick, “again!” or that the cable repair guy is 40 minutes late, or even that the car blew a tire.

Instead, you see their expressions of gratitude in everything. If the kids are sick, they’re grateful to have a business that allows them to stay home and play nurse. If the cable guy is late, they’re grateful to have 40 extra minutes to read a book instead of watch television. And if the car died in the middle of running a week’s worth of errands, they’re happy to have found a mechanic who does great work at a reasonable price.

If you find yourself complaining—even in your head—turn your attitude around. There’s nearly always something to be grateful for, even in the worst situations. And when you can rethink and revise your attitude for the better, you’ll not only be happier, but you’ll attract a better audience, too.

Growing Your Confidence

Here’s something else top-end coaches have in common: confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening.

It’s not cocky or arrogant, it’s just confidence. And if you don’t have it yet, you can take steps to increase it.

Start by asking yourself, in any new or uncomfortable situation, “What’s the worst that could happen?” Of those worst-case scenarios, resolve what you have control over, and let the rest go. So if you’ve agreed to speak in front of a small group of business owners, and your fear is that you’ll flub your speech, practicing beforehand will greatly improve your confidence.

Next, get inside the head of someone who is confident in what you’re about to do. Walk onto that stage as if you’ve been doing it for years, and not only will you feel more confident, but you’ll be more confident. You can use the “as if” attitude in everything from creating a new product to closing a sale. Whenever you feel your confidence failing, just remember to act as if you’ve done this successfully hundreds of times.

Just like how the person you’re talking to on the phone can hear a smile in your voice, your potential clients can sense your mindset. And if it’s not up to the standards of the top earners in your niche, you’ll struggle to make the sale. Work on your attitude and confidence levels, and watch your income soar.

Need help getting your coaching business off the ground? Be sure to check out The Coaching Toolbox

Coaching Toolbox logo.jpg

3 Pages Every Funnel Must Have—And What To Include On Them!

Funnel

 

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

 

Here’s the easy answer: At the very least, your sales funnel needs three pages.

 

Sales Page

 

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 

Confirmation Page

 

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s aholding page, if you will, while you wait for them to confirm their email address.

 

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services.

 

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

 

Thank You Page

 

This is where they actually collect their downloadable item, or get information about how your product will be delivered.

 

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

 

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

 

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

 

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

Need some help putting this funnel concept together? Check out the Epic Funnel’s Course by clicking the button below

2019 Winter Bogo- Day 1

DoTERRA just announced their Winter 2019 BOGO sale!!

If you’re new to BOGO every once in awhile DoTERRA will host a week where you can get 1 oil for the price of two. BOGO = Buy one get one.

52779870_10157266098977474_6808619171094462464_n.jpg

Today’s BOGO is if you buy Petitgrain you get Lavender for free! When you sign up for a whole sale account you c an get both of these oils for $25.00 (regularly $33.33).

Doterra Petitgrain

Derived from the bitter orange tree, Petitgrain oil has long been used in traditional health practices, for cleaning purposes, and for its various internal benefits.* Widely used in the perfume industry, Petitgrain oil offers a fresh, floral, and often herbaceous aroma that makes it unique and useful in a variety of settings. From promoting restful sleep to supporting healthy immune function, Petitgrain oil uses and benefits are certainly far reaching and effective.

Petitgrain Oil Uses and Benefits

  1. Perhaps one of the greatest benefits of Petitgrain oil is its ability to promote relaxing feelings. Due to its chemical makeup, Petitgrain essential oil can be helpful in creating a calm, relaxed environment to promote feelings of relaxation. Consider placing a few drops of Petitgrain on your pillows and bedding before going to bed in order to enjoy its aromatic benefits. You can also combine other relaxing oils like Lavender or Bergamot with Petitgrain on the bedding to promote a more relaxing atmosphere. 
     

  2. Petitgrain oil has long been known for its benefits to the body when taken internally. Taking Petitgrain internally can help benefit internal systems like the cardiovascular, nervous, digestive, and immune systems.* To enjoy the internal benefits of Petitgrain oil for the body’s systems, add one to two drops of the oil to water or other beverages.* Not only will this allow you to reap the internal benefits of the oil, but you’ll simultaneously get to enjoy the fresh taste that Petitgrain has to offer. 
     

  3. The relaxing properties of Petitgrain essential oil can also be beneficial for massage. When you want a relaxing foot massage, dilute a few drops of Petitgrain oil with doTERRA Fractionated Coconut Oil before rubbing the combination on the bottoms of the feet. As you breathe in the calming scent of Petitgrain oil and massage the feet, you’ll feel relaxed in no time. 
     

  4. While the internal use of Petitgrain oil can be helpful for promoting health of body systems, it can also help further promote relaxation and calm feelings.* Consider taking Petitgrain essential oil internally when you want to ease tense feelings, calm the nervous system, or promote a restful night’s sleep.* 
     

  5. Similar to other citrus essential oils, Petitgrain oil makes a great addition to hot beverages. If you enjoy drinking herbal tea or other hot drinks, consider adding a few drops of Petitgrain oil to help enhance the flavor. Not only will you enjoy the unique flavor of Petitgrain oil, but you’ll also benefit from the calming properties it provides.*
     

  6. To help reduce the appearance of skin imperfections, consider adding a couple drops of Petitgrain oil to Fractionated Coconut Oil and applying it to skin blemishes or imperfections. When using a new essential oil topically, it can be helpful to test a small dose of the oil on your skin to ensure that it doesn’t cause any skin sensitivity or irritation. Due to their potency, it is also important to dilute essential oils with a carrier oil before using them on the skin to help minimize skin irritation. 
     

  7. Want to create a calming atmosphere in your home, office, or classroom? Diffuse Petitgrain oil in the essential oil diffuser of your choice when you want to create a relaxing, calming environment. You can also combine Petitgrain with other calming oils like Bergamot, Lavender, or Eucalyptus to further promote relaxation. 
     

  8. Along with benefits for the systems of the body, Petitgrain oil may also provide antioxidant support when taken internally.* To enjoy the antioxidant benefits that Petitgrain oil has to offer, consider taking one to two drops in a doTERRA Veggie Cap for a dietary supplement.* 

Fun Fact: The name Petitgrain is a French word that translates to “little grains.” It was given this name because the fruit of the bitter orange tree is quite small for a citrus fruit—about the size of a cherry. 

Lavender.jpg

With a distinct aroma and countless applications, Lavender has been used for centuries. Anciently, the Romans and Egyptians would use Lavender as perfume and for bathing and cooking. Since that time, many have discovered the myriad benefits that Lavender holds—using Lavender oil topically for skin, internally to ease feelings of tension and promote restful sleep,* and more. The versatile properties of Lavender essential oil make it a doTERRA favorite, and a must-have oil to keep on hand at all times. 

Lavender Oil Uses and Benefits 
 

  1. Whether you are trying to soothe skin irritation or merely nourish delicate skin, there are many uses of Lavender essential oil for skin. The soothing properties of Lavender have made it a popular option for skincare products, at-home skincare DIYs, and simple topical application. Do you struggle with obnoxious razor bumps after shaving? Well, shaving might be essential, but irritating razor bumps are not. Provide relief to your skin with this Razor Relief Serum enhanced with Lavender essential oil and avoid the irritation that often comes post-shave. You can also cleanse and nourish your skin by making your own Lavender essential oil clay mask at home. Great for all skin types! 
     

  2. Do you have a pot of potpourri that has seen its day? Don’t throw it out! You can utilize the amazing aroma of Lavender essential oil by adding a few drops to a potpourri mixture that could use a little revitalization. 
     

  3. Are your hands constantly plagued with dry skin and unhealthy looking cuticles? Making a homemade cuticle cream with Lavender essential oil is a great way to bring the moisture and healthy look back into your nails. You can also use this cream on your hands, lips, or anywhere you have dry spots. Check out our DIY for homemade cuticle cream, featuring the wonderful soothing abilities of Lavender essential oil. 
     

  4. One aromatic benefit that Lavender oil is widely known for is its ability to promote a relaxing atmosphere that leads to a restful night’s sleep. The calming properties of the oil help create a serene environment that is optimal for resting well and staying asleep. Wondering how you can use Lavender essential oil aromatically to aid in relaxation for a better night’s sleep? Add a few drops of Lavender to your pillows or bedding so that you inhale the aroma as you are drifting off to sleep. You can also apply Lavender oil to the bottoms of your feet as a part of a relaxing bedtime ritual. 
     

  5. Sun exposure is good, but too much of it can cause irritated skin. Thankfully, Lavender oil holds many soothing properties that are perfect for calming occasional skin irritations. If you’ve spent a little too much time in the sun and find your skin irritated, reach for a bottle of Lavender essential oil. The next time you are dealing with discomfort from too much sun, try this after-sun soothing spray with Lavender essential oil. 
     

  6. In addition to its calming aromatic properties, Lavender essential oil can also help ease feelings of tension when used internally.* While internal use of Lavender is often used to promote restful sleep, it can also promote relaxation and feelings of ease during your waking hours.* Whether you diffuse Lavender oil, or take it internally, this oil can be used at the end of a long, taxing day. Its light, floral scent will make you feel at ease and peaceful emotionally.  It can also help you relax and drift into a peaceful sleep when taken internally.* 
     

  7. Whether you have kids, pets, or just a lot going on in your home, unwanted odors can sneak into nearly any room. Thankfully, the fresh, powdery, floral aroma of Lavender essential oil can get rid of musky, pungent smells that might be haunting your home. Combine Lavender oil with water in a spray bottle to create an instant solution for the unwanted smells that might be plaguing your home or belongings. Spray a light mist from your Lavender spray bottle into your car, linen closet, on your mattress, or any other areas that could use some freshening up.  
     

  8. Yes, Lavender is revered for its calming, soothing, and relaxing properties, but it is also widely used in cooking for its taste and fragrance. You can use Lavender oil when cooking to soften citrus flavors in lemon sauces for chicken or fish, marmalades, citrus salads, and more. Lavender oil will also add a flavorful twist to marinades, baked goods, and desserts. Take a look at this recipe for a Lavender-Blueberry Milkshake, and see just how delicious Lavender oil can be. 
     

  9. The ancient Romans and Egyptians often used Lavender oil aromatically for relaxation purposes, and you can too. All your worries will slip away as you sink into a relaxing Lavender oil bath. Add a few drops of Lavender to your bath water or bath soap to reap the benefits of this tranquil, light aroma. You can also apply Lavender to your temples and back of the neck to enjoy its relaxing aroma and help melt away feelings of stress or tension. Whether applied topically, or added to a luxurious bath, Lavender oil is the perfect solution for when you want to unwind at the end of a long day. 

To Sign up for your wholesale account click the button below and be sure to click on become a member

Can You Build a DoTERRA Business Without Parties

Doterra business

The one reason most people are hesitant to join a network marketing company is they simply don’t like the way they are taught to market.

One word.

PARTIES.

I get it, you don’t want to ask friends and family to host parties for you so that you can widen your warm and cold markets. In the hopes that somebody at said parties will also want to host one or even better join your team.

I’m here to tell you that’s the OLD way of network marketing, We should all do a leap for joy that we’re blessed enough to live in a time where we no long have to cal 100 people that we know and ask them to host a party.

I’ve done that and it’s horrible and awkward. If you’re a network marketing leader that’s teaching that method please stop. With the evolution of technology and resources shouldn’t we also evolve the way we do things?

Welcome to the world of social media marketing! This is a life changer for anyone that wants to get into the network marketing industry as either a full time or on the side of the current business.

To answer the question can you build a DoTERRA business without hosting parties (or being flat out annoying).

The answer is YES you absolutely can. By using the power of social media you can make sales and build a team without ever leaving the comfort of your home. It’s just the time we live in. However if parties are your thing you can do those too.

Here are two ways you can start to build your DoTERRA business online.

  1. Start by posting regularly about the oils on your social media. Not sales photos but real post explaining your love for them, how to use, and how you’re adding them to your life.

2. Invite people to learn more. When it comes to social media you must tell people what to do next. Inviting others to ask questions or shop, or to even join is how you go about doing this and making it a true business.

With everything, though, it takes consistency and commitment.

To learn more about how you can add oils to your coaching business click the button below

She's The First

List.jpg

Giving back is something I’ve done my whole life. At 16 I gave to an organization called Speed The Light that provided equipment and transportation to missionaries overseas. Giving back wasn’t something I had to consider, it was just the natural thing to do.

When I started Design Your Life I wanted to be able to give back in a large way, not just with the women I serve but globally. When I launched Female Coaching Society I decided that a portion of every membership would go to support an organization. When I found She’s The First I knew it was it.

She's the First fights gender inequality through education. We support girls who will be first in their families to graduate from high school & train students everywhere to be global leaders. 

I hope this is something that every member of Female Coaching Society can be proud of. Knowing that their membership not only supports them in learning everything they need to about becoming a coach but it also helps another young woman follow her dreams of getting an education when she otherwise wouldn’t be able to.

Each month a donation is made in honor of the women of Female Coaching Society. I am happy to introduce you all to the women that we are supporting.

She's The First
She's The First

Female Coaching Society should be a decision you feel good about. If you’re ready to join the only membership side for female coaches click below to learn more

Episode 040: I was Shadow-banned on Instagram. How I coped

podcast 40.jpg
 

I was shadow banned on Intagram. I know. Insert huge gasp here.

I had a small hunch it had happened when I would make a new post and it got zero engagement

In this episode I share with you what I did to get shadow banned and how I handled it.

If you’re like, Heather what the heck are you talking about or you aren’t sure exactly what shadowbanned means…

What is Instagram Shadowban?

Instagram Shadowban is when your hashtags become ‘un-discoverable’.
You can use your hashtags, but they only show up in the feed of your current followers.

What causes an Instagram Shadowban?

I talk about what I think happened to me on this episode but if you’re shadowbanned it could be for one or a few of these reasons.

1. Using Bots, Automated services and Buying Followers.

This is a big time no no. I’m not sure why anyone would want to buy followers. The chances of your bought fans buying from you is slim to none. I don’t know about you but I’m here to make money and spending money on followers that have no interest in me or my business is a waste. Instagram is very clear that they do not tolerate this kind of thing so buy at your own risk.

2. Using the same hashtags repeatedly

This is where I screwed up. I had no idea this was something you should not do. Using the same set of hashtags over and over will get you in IG jail quicker than you can say Ooopsies.

3. Broken Hashtags

If one hashtag in your set is broken it will throw them all off. If IG has decided to control the content of hashtags. If one tag gets over run with dirty post and un ethical photos then they will close the tag down. If you keep using they’ll put you in shadowban.

What I did to get out of Instagram Shadowban

I essence I did nothing. There really wasn’t anything that I could do. I watched countless YouTube videos that told me to:

not log in for 48 hours and it would reset…..DIDN’T WORK.

Email IG and tell them my engagement is down and it’s effecting my biz….I DON’T THINK THEY CARE.

Start a new account….UMMMM THIS IS NOT EVEN AN OPTION.

I decided to just let it ride out. From what I read it only last about 14 days and my fingers and toes were crossed this was the case. I decided to continue to post as usual and to focus on my current followers. I continued to go LIVE, post, and communicate with them as normal.

After 14 days things got back to normal !!!!

Episode 039: Attracting Happy and Enthusiastic Fans

podcast 39.jpg

You’ll know you’ve made it when fans are clamoring for your latest product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort it takes to reach this destination.

One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy fans. Keep these gears working to consistently grow your business for years to come.

Confused about How to Start Building Relationship?

Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your audience should be thrilled with the value that you deliver to them. If you want to get more in-depth into relationship marketing and the steps you need to make this tactic work for you, then you’ll want to check out my latest home study course, “Relationship Marketing: Connections, Client Loyalty and Cash.” It’s chock full of valuable information, including:

·         Building Strong Relationships and the Money Will Flow

·         Stepping Out of Your Comfort Zone to Make Powerful Connections

·         Turning Clients into Raving Fans

·         Maximizing Your Cash Flow

 To get your hands on this course Join Female Coaching Society

 

The Art of the Upsell

Funnles

You’ve filled your funnel and you’re starting to see a steady stream of coaching clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love.

But the work doesn’t end with that first sale. In fact, it’s just beginning.

Your next job is to continue to make offers (and sales) to your loyal customers. Remember, it’s much easier to sell to a current customer than to earn a new one, so don’t ignore those who have already expressed trust in you.

Step-by-Step Offers

For each of your products or services, there must be a “next logical step” for those who buy. If the point of entry into your customer’s list was an eBook, then perhaps the next step is a video guide. If she’s already purchased your video guide, a multi-week workshop might be next on the agenda. And if that multi-week workshop was a hit, private coaching is going to be her next need.

By thoughtfully including “next step” recommendations in your follow-up emails and even in your products themselves, you can easily move your clients further into your funnel with timely upsells.

Automate Your Follow-Ups

Of course, it can be tricky to manage all your products and services, so savvy coaches are careful to create an autoresponder series to follow every product purchase. You’ll want to include emails that encourage your buyer to consume the products she’s already purchased, plus tips to help her progress even further.

As she buys your next offer, make sure you make use of the automation tools available in your email software to remove her from the “sales” list and add her to the “buyers” list for that next product. When you manage this well, your clients will progress easily from one offer to the next.

Segment Your Lists

One thing to be cautious of is trying to force buyers to make too big of a leap. The woman who bought your $47 eBook is not likely to sign on for a $1997 coaching program—at least not yet.

By segmenting your mailing lists you can avoid making overly aggressive offers, and instead send your buyers exactly what they need, when they need it.

Upselling your buyers is the key to higher income with less work. Don’t be afraid to make offers, and remember, a happy buyer is primed to make another purchase. She’s counting on you to show her what’s next, so don’t make the mistake of thinking you’re bothering or annoying her by making offers. Do it thoughtfully, and she’ll actually thank you for it.

Does all of this sound like a heap of hard work? I know it can sound confusing but it really is actually very easy to put an upsell (and downsell for that matter) into place. If you need a little extra help be sure to jump into my funnles course!

 
funnel.jpg
 
 

038: Three Tips for Building Relationships Offline

podcast 38.jpg

With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing a vast opportunity to market your business to locals right in your own backyard.

Your marketing goal should always be to build relationships with people you can help with your products or services. Even though you may be tempted, don’t push the hard sell on people you’ve just met. They don’t know you, so they likely won’t spend their hard-earned cash on your product. However, by interacting with them at networking events, in addition to engaging them on social media, you have built a foundation upon which to build a stronger relationship, which may ultimately lead to them buying from you.

How to Get Started Networking Offline

The idea of walking into a room without knowing a single soul can no doubt be daunting. But the alternative of not sharing your story and your mission to those who may be seeking this exact answer to their problems is equally troubling. No matter how you want to start networking in real life, put on your brave face and tackle your social fears head on.

1. Join a Relevant Business Networking Group

Very often there are dozens of business networking groups and chambers of commerce spread across the country in every locale, so you really can pick and choose which group is best for you. Yes, you want to reap a reward for being a part of the group, but your acceptance into any business group will depend on what you can contribute. After all, it’s all about building relationships. Some groups are more formal and have standard meeting rules, while others may be much more casual and usually smaller in scale. Ask to visit a meeting or two before submitting an application and never be afraid to ask questions about the other members or when the group was formed.

2. Hold Live Workshops

What better way to showcase your authority and expertise than to speak to your local community! Turn an online webinar into a live presentation or create a presentation customized to your community’s needs. Contact your local library, business association or community college with your ideas and very often if the presentation is unique and relevant to the community, you will get a booking.

Even if live events are not your forte, choose a topic you are passionate about and that you could speak about for hours. Your passion will carry through and you’ll be less likely to be nervous or get tongue-tied. Make sure to collect business cards or to have attendees sign in so you can connect with them on social media and continue the relationship building.

3. Volunteer in the Community

Look for groups or charities that are relevant to your experience, but don’t go in thinking you need to change everything. Building relationships should be a positive experience, so offer your guidance and input when asked. Otherwise, enjoy conversing with other volunteers, board members, and administrative personnel, all of whom hold the possibility of referring you to their family, friends, or other networking contacts.

Still Stumped on How to Build Relationships?

I’ve thrown a lot of information at you, and if you still feel like these relationship marketing tips are as thick as mud, I invite you to check out my newest home study course, “Relationship Marketing: Connections, Client Loyalty and Cash”. In four modules, you’ll learn the secrets to creating relationships, how to step out of your comfort zone, how to turn clients into raving fans, and how to manage your cash flow. You can tackle the course at your own pace and I’ve also included Action Plans so you can plan and implement action steps at the end of each lesson.

Get this course and more when you join Female Coaching Society!

The DoTERRA Experiment: I Hit Elite

How toDIY Your Whole Wedding.jpg

I Hit a huge milestone this week in my DoTERRA business.

I hit the rank of Elite. This is one of the first ranks before stepping into leadership. I am so excited and proud of myself. I actually thought it would be a lot harder to do this or at the very least would take a lot longer. I think that’s because I’m running this network marketing thing way differently.

If you’ve been reading along I’m doing what I call “The DoTERRA Experiment.” I’m growing this business along side of my coaching business and without asking friends or family to join me. That means I’m only using social media to grow. I’m also not doing any home parties….Not unless I’m asked.

I honestly thought it would take a lot longer for me to rank than it did. I mean I am doing this completely different after all. One thing to note is that I already have a following built up on Instagram and Facebook and just like I have with my coaching business I’ve niched my DoTERRA business as well. meaning I’m only marketing or speaking to other coaches when I talk about the business and the products.

Basically I’m running the network marketing side the same way I run my coaching business. To be honest I love these products so much that I’m not looking at this as I’m selling. I’m simply sharing. That means consistency is key.

My next goal is to hit silver by spring and help 3 coaches make it to Elite.

Learn more about oils and joining my team by clicking the button below.