004: What the Heck is the Facebook Algorithm?

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What the Heck is the Facebook Algorithm

Do you find the whole Facebook Algorithm thing utterly confusing?

I know how you feel and it is something that's hard to keep up with since it's always changing.

Facebook’s original News Feed ranking system was based on three elements:

  1. Affinity: how close is the relationship between the user and the content or its source?
  2. Weight: what type of action was taken on the content?
  3. Time Decay: how current is the content—how recently was it posted?

While they still use these three elements there's a lot of other things that go into factor and I'm sharing them with you in the podcast!

 

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