podcast

Episode 039: Attracting Happy and Enthusiastic Fans

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You’ll know you’ve made it when fans are clamoring for your latest product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort it takes to reach this destination.

One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy fans. Keep these gears working to consistently grow your business for years to come.

Confused about How to Start Building Relationship?

Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your audience should be thrilled with the value that you deliver to them. If you want to get more in-depth into relationship marketing and the steps you need to make this tactic work for you, then you’ll want to check out my latest home study course, “Relationship Marketing: Connections, Client Loyalty and Cash.” It’s chock full of valuable information, including:

·         Building Strong Relationships and the Money Will Flow

·         Stepping Out of Your Comfort Zone to Make Powerful Connections

·         Turning Clients into Raving Fans

·         Maximizing Your Cash Flow

 To get your hands on this course Join Female Coaching Society

 

Episode 31: Lessons Learned: What A Lost Client Really Tells You

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We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.

But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.

Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review:

·         The progress your client made

·         What specific advice or tools did not work for her

·         Any personality conflicts

·         Why she’s moving on

This is not the time to get defensive. Be open to her criticism (if there is any) and use the information to genuinely improve your business.

Be Honest With Yourself

One of the most common reasons for client loss is that the customer is simply not a good fit. Maybe you suspected it when she signed up, or maybe not, but now that she has moved on, ask yourself:

·         What signs were there that she was not the right fit?

·         Why did you ignore any signs that were present?

·         How can you use that information to protect yourself from a less-than-ideal client in the future?

If you can identify a bad client/coach match from the start and decline the work (or better still, refer her to another coach who is a good fit) you’ll find you have a lot less stress in your day-to-day business.

Misunderstandings

Sometimes, client loss is as simple as a lack of understanding on your client’s part. Do you clearly state:

·         The schedule of calls/emails

·         The requirements for scheduling a call

·         Reporting requirements

·         Length of your contract

Do you also have a system for staying in touch with a client who has gone quiet? Sometimes all it takes is a phone call to get your wayward client back on track. Many coaching relationships have been salvaged with a simple phone call or email, so if you haven’t heard from a client in a while, pick up the phone.

Here’s the bottom line: Client loss happens. But if you can learn from each client, and use that intel to improve your business, then even a lost client can be turned into new profits.

Learn More about Female Coaching Society