I built my first business, an interior design business, completely online. Also known as e-design. I spent a lot of time and money researching "how to build a business online" and "how to find clients online." I built my website and ran my first ad on Facebook not knowing exactly what I was doing. Please I beg you don't make that mistake. You'll end up wasting a lot of time and money if you don't really understand what you're doing. After a lot of trial and error and a couple years later here are my
top 5 tips for starting your business completely online
1. KNOW WHO YOU WANT TO WORK WITH
Like really really know them. We call them,he or she, your ideal client and it's that dream person you would love to work with. This is so important because this ideal client is who your business is going to speak to. As in your ads, your copy, what and how you put content out into the world. Even your brand will speak to this person. So every small action or every big decision you make in your business is to draw this ideal client in.
That means it's extremely important that we know who what and where that person is. What are their pain points. What problem do they need solved that only you have the cure for. What service or product are you going to create to help with this problem.
2. Your Brand and Website are Just as Important as Your Portfolio
As creatives we sometimes get caught up in our portfolio and how it will be presented along with the content in it. When you have an online business your brand and website become your portfolio. Both must work together because the first thing a potential client will look at is if this business resonates with them.
You need to ask yourself how do I want to show up online, what look do I want to convey, does my brand and website speak to my ideal client. What feeling do I want my future clients to have when they look at my brand. Does my brand represent who I am and is it something I am proud of.
3. Consistency is Key
Not Being consistent in your business is a top reason most end up failing.
It takes dedication but you need to remain consistent to build trust with your online followers. This takes time so creating a plan you can follow and stick by is important. Take time to set your intention for the week. Pre-plan your content that you are going to post, set aside time to write your blog post and newsletters. Being ahead of the game is important for keeping up with consistency. Make a point each week to decide how you are going to show up in your business.
4. Know Your Worth
One thing that most new entrepreneurs have trouble with is pricing their services. usually they price too low for fear that nobody will buy.
The thing is you must set your pricing at a number you feel confident in and that is equal to the amount of work you will be doing. Also take into account how much you need each month to live to figure up how many clients you you will need based on your pricing to meet that goal.
Remember you know more than you think you do and your time is valuable. Your ideal clients and tribe will always want to work with you regardless of the cost. This brings me to the final point
5. Believe In What You Are Doing
You can't merely want it you have to actually believe in the work that you are doing. Trust the process of building a business and all the time and hard work that it takes. Trust the path that you are on and remember that you are meant to do this work. You are meant to reach people and change their lives with whatever it is that you are putting out into the world.
Nobody can do that job like you can and that's the reason you have been given the gifts that you have.
There will be hard days and moment of doubt but the good thing is you don't have to go it a lone and once you know how to get past the hard days and push the fear away the quicker you will reach your dreams. Reach out to those who have gone before you and learn from them. They've already paved the way for you.
If you're ready to push your business and desires to where you've been dreaming of then apply for a free discovery session with me. The first step is putting your dreams out into the world.
Follow your heart lovely.