As I'm sure you are well aware there has been an Instagram vs. Snapchat battle that has ensued.
I personally wasn't a big Snapchatter. I certainly played with the filters and I watched everyone snaps but I didn't really post that regularly. However, since Instagram now has stories I've posted every single day.
Pretty much everyone is questioning is Instagram going to replace Snapchat? Which one do I use?
I don't think Insta will replace snap however as a business owner I would highly consider moving to Instagram over Snapchat or at least posting on both.
The reason I feel that you MUST have an Instagram account as a business owner is....
1. It's a visual platform, meaning you really get to set the stage for your brand and what you're all about. Which let's be honest, branding and color is the reason you follow the companies and brand you do. So why wouldn't you want to brand yourself and your business?
2. Reaching people is pretty simple, hashtag the heck out of your post. Only use hashtags that your ideal client would be searching for. I have provided my list of hashtags and few others on my private Facebook group HERE
Now for the Story part!
3. Instagram stories have a further reach than Snapchat. With Snapchat only people that follow you can watch your stories. On Instagram anybody can watch your story. That means when someone click on your profile they will have another way to watch and connect with you.
It's all about the like, know, and trust factor which is one of the most important things for online business.
You can go check out my Instagram @designyourlife_now
Post your handle in the comments!