brand

Why Your Story Matters to Your Business

I find it very odd when certain things pop up over in over. My friend and fellow coach Kate would tell me then it's probably something I need to be focusing on. There's a reason why things keep coming to you. This week has been all about branding.

I recently joined course on becoming more visible which is something I've committed to working on for 2017.

When I first set sail on this whole business ownership thing I knew that it was important to create a brand around my business as this is what makes people stop and take a look at what I'm doing online and then become interested. I had no idea that part of branding also involved my story. 

When I started my interior design business I accidentally came across this as my about me page went into great detail about how if my grandparents had lived into my adulthood I probably would have went into fashion and I took the name of his business and brought it back to life for my own. I got so many comments on how that story resonated with people. They felt like they knew me and what my business was all about.

Fast forward to the creation of Design Your Life and I knew I was going to have to get even more personal with where I had been in my life. I wanted this brand to be about overcoming and following your desires and a huge part of that required to me to get open, honest, and down right real. 

For those that have been following me from the beginning you know I've shared some pretty deep stuff and I do that so that you all know that I've also been in the trenches. I wasn't born standing outside of the Eiffel tower. I actually crawled, scrapped, and made it a non-negotiable in my life because I knew I wanted it that badly and I share all of that with you so that you will know that you too can have whatever you want. You can design your own life.

You are sitting here reading this right now because my brand story drew you in. in the same way your story will draw your clients in. 

I want you to take some time to sit down and write your story. What has happened that has lead you to this point?

 How can you incorporate that into your business?

I would love to hear what your story is so feel free to message me!