3 Promotional Strategies You Can’t Afford to Ignore

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Working to grow your list? Who isn’t!

You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads.

And while all those techniques can work, they’re not going to produce a large influx of new names and emails.

LinkedIn Publishing

Not so long ago, content marketers found great success by syndicating their content on sites such as Ezine Articles or even in guest blog posts. The big Google changes of the past have put an end to those strategies (mostly) but there is one up-and-coming publishing platform that looks promising: LinkedIn.

Their relatively new blogging tool allows users to post long-form updates complete with images, calls to action, keyword tags and more. If your audience is on LinkedIn, it’s well worth checking out. As with all content marketing though, the real key to making LinkedIn Publishing work for you is consistency. The more content you release, the more results you’ll see. For best results, drive traffic directly to an opt-in page.

Solo Ads

Getting a fellow business owner with a large mailing list to promote your offer can bring in a flood of new traffic—especially if that list owner is well respected and has a responsive list.

Finding said list owner is another matter all together.

Enter www.safe-swaps.com, where list owners offer up space in their mailings with a guaranteed response rate. Choose the type of list you want, the number of clicks you’re looking for, and Safe Swaps will present you with dozens of options to choose from. All that’s left is to agree to the advertising rate.

Content Upgrades

Got a blog? Chances are you have an opt-in form at the end of each post, or at the very least, in the sidebar.

Here’s an even better option: Add a content specific opt-in form to each blog post. For example, if you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your mailing list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for a content upgrade.

Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your mailing list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for a content upgrade.

Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you’ve never done one, definitely consider that to be among the best bets for list building.

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make money in your coaching business

Your Automated Sales Force

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Ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients and encourage them to buy?

When you put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do it completely hands free. All that’s required is a little forethought.

Your first must-have tool?

An autoresponder.

Simply put, an autoresponder is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive during the dog days of summer” or “daily motivation for busy mompreneurs.” When your reader fills out the form, she’s automatically added to your autoresponder list, and you have her attention with every email.

The key though, is to write your series with specific calls to action. It’s not enough to just give her tips for being more productive. You have to also give her the opportunity to buy your products or services.

Done right, your autoresponder can help keep the cash flowing, even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber. It’s simple to set up, and extremely affordable. Plus, you’ll find many VAs who are experienced with it and can help you out if you get stuck.

For the content, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.

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You can take your autoresponder to the next level by implementing a funnel.

A funnel is a series of emails that are written and sent in a certain way that results in clients. I created the funnels course to teach two types of funnels. A basic funnel for more discovery calls and a sales funnel that can get you immediate cash.

How Often Does Your Audience REALLY Want to Hear from You?

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When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction?

Let’s compare three different scenarios and audiences.

Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once a year in the form of a holiday card. Sure, it’s nice that they reached out, but communicating just once a year doesn’t give you a chance to stay up to date with their family news.

Then you have your college roommate, who lives out of state but you only hear from him/her when there’s drama in their life or they need to vent about something. These are the people who are in touch more frequently than your cousin, but only when they need something – not because they have an interest in what is happening in your life.

And lastly, you have the mother who dropped off her 18-year-old daughter at college for the first time and who texts and/or calls every day, just to check on how things are going. Did she get to class on time? How’s the food at the dining hall? Do you like your roommates? What do you mean your books cost $800? Do you want us to come visit for Parents’ Weekend?

Each of these real-life scenarios can translate to a business situation.

Small business owners or solopreneurs who don’t create and/or use their email list to communicate with their past customers more than once a year won’t create name recognition among their customers.  They run the high risk of getting their emails deleted or marked as spam. One possible exception: seasonal businesses.

Business owners who only use their social media accounts or email accounts to promote their products and sales are only interested in making money from their audience. They don’t necessarily care about what their followers need at that moment in time. One possible exception: big box stores who offer coupons and other discounts.

Internet marketers and big box stores or companies who email every single day run the risk of annoying their audience and causing people to unsubscribe from their lists. One possible exception: business owners who follow leaders in their industry or who look forward to daily tips and/or affirmations from these leaders.

The bottom line is: you must know your market to know how often you should interact with them to build a solid relationship. There are always exceptions to every rule, and even within the same industries different businesses will experience different responses to their communications tactics. Research your market, understand their pain points, and create a solution for them.

New! Relationship Marketing Workshop

I’m so excited to share my newest training titled, “Five Easy Ways to Build Relationship (Even if You’re New)”! In the training I cover how to be social with your audience, what to share with them, and how to listen to the needs of your audience. But that’s just the start! We’ll also discuss authenticity, how to create a flattering image, how to set aside your fears, and how to live your brand every day. It’s chock full of information, plus we’ll have time for a Q&A at the end.

You can watch it now in side the Female Coaching Society Facebook group

Coaching Business Makeovers: It's Time for a Change

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When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page?

If the answer to any of those is more than a year ago, listen up, because big coaching paychecks require more than a fancy sales page and an email pitch. If you want to attract high-end clients, you have to look and act the part.

Headshots Done Right

We all looked better ten years ago, but that’s no excuse for using old, outdated or—heaven forbid—amateur headshots.

When you’re selling coaching programs that range into the five figures, looking professional is critical, and that starts with great headshots. Hire a photographer who specializes in portraits for speakers and coaches. Expect to spend a few hundred dollars for a selection of high-resolution images you can use in all your marketing materials, including on your website.

Get Your Website Redone

Speaking of websites, if you’re still using the same theme you designed yourself, it’s time for a new look. While you can say that potential clients should not judge you by the way your site looks, they will. A clean, modern website will work wonders to improve your credibility and start attracting the right clients.

While you’re at it, take some time to solicit new testimonials. Don’t just load them all up on a single page though. Take the best ones and add them to your sales page, put them in your email newsletters, and include them in your lead-gen materials as well.

Don’t forget your “About” page, either. This one is hard for most people, so it’s a good idea to have someone else write this, or at least have a writer revise the one you wrote. Remember to include your most recent accomplishments, any awards or accolades, your speaking engagements, and anything else that lets people know you’ve got what it takes to help them grow. Include a few personal details as well, so readers will feel as if they know you just little better for having read it.

Lastly, remember to update your social media profiles as well. LinkedIn, Facebook, Twitter and others have a long reach, so you want to ensure that no matter where potential clients find you, the information is consistent and professional.

Getting new headshots and making over your website might feel like a waste of time, but the truth is, people do judge a book by its cover, and you often only have a second or two to make an impression. Make sure it’s the best one you can make.

For more tips on how you can grow your coaching business click the image below to watch the masterclass below

BLOG: Why Your Funnels Leak—And What To Do About It

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For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.

 

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

 

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?

 

How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters.

 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.

 

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back. 

 

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there.

 

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action.

 

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell.

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too.

 

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time. 

Be sure to check out Design Your Funnel's course. This course will help you create a money making funnel!

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What Your Potential Coaching Clients Wish You Knew

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Your market is out there, and they are looking for you!

It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide.

But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them

When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.

·         They don’t make the “buy” buttons obvious.

·         They don’t make contact information easy to find.

·         They don’t provide clear calls to action on their website.

·         They don’t create easy website navigation so readers can quickly find what they need.

·         They don’t offer the next logical product via a well-planned funnel.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies

Even if your ideal market is established business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.

Some ideas for helping the newbies out might be:

·         Low cost self-study products (Check out my Poduct Suite course HERE)

·         eBooks or guides

·         Email courses

·         Membership sites and forums

·         Facebook groups

Remember, the new business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal

Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.

·         Share personal updates on social media, so potential customers can see the “real” you.

·         Post photos of your life outside of business on Instagram and Facebook.

·         Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

 

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4 Ways to Land More Coaching Discovery Calls

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As a brand new coach, your main focus is (and should be) getting people on the phone for one on one sessions.

 

I recommend anyone just starting out to only focus on your one on one program then move to create self-studies and group coaching offerings. I recommend this for two reasons...

 

 1. It's easier to get one client than it is to fill an entire program. We need to get you making money honey!

 

2. You need to make sure the person you are working with is indeed your ideal client before creating other offerings.

 

BUT

 

if you're just starting out with a very small following how do you get more discovery calls in the first place?

Here are 4 ways that will get you going.

1. CTA (Call to Action)

Right now, filling your one on one program or whatever it is that you're promoting should be your life. You need to breath eat and drink your offering. What I mean by that is everything that you post about needs to point back to your program and offering so end your post, LIVES, and emails with a call to action to book a discovery session with a link to do so.

2. Clear Links

Make sure the links on your social media are clear when it comes to the action you want the potential client to take. That means if you're promoting a discovery call for your one on one and you're saying "click the link in the profile to book" then the link in your IG account, Live, and Facebook fan page needs to be linked to the page for them to book. 

3. Buttons

People will find their way over to your website in every form or fashion. I promise when they find your content the first thing they will do is look for you on every social media platform and google to get your website. We're curious beings and when we find something we like or someone we resonate with we want to know MORE! This is a great thing but your website needs to have direction so make sure you have a button on your homepage that lets them book a discovery session. Go take a look at the Design Your Life homepage to see how I have mine laid out. 

4. Talk about it

People don't know what they don't know. They may not even realize that they need a discovery session. So talk about what to expect on the call, how it's free, what the client can expect any transformations or Ah-ha moments. You'll add this piece to your marketing, social post, and Lives. 

So now that you have your calls booked. What do you do next to prepare and make the sale?

Today is your lucky day!! I have created a free guide to help you get through your discovery call. Just signup below and it will make it's way to your inbox!

 

 
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sign up below to get your FREE Discovery Call Guide!

Why I Love Group Coaching Programs

Group Coaching

I might be a bit biased, after all my very first time working with a coach was in a group coaching program. 

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program.

With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.

Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.

Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

 
 

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.

Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash.

A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Marie Forleo’s incredibly successful “B School” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.

Are you thinking of creating a group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.