3 Pages Every Funnel Must Have—And What To Include On Them!

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Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

 

Here’s the easy answer: At the very least, your sales funnel needs three pages.

 

Sales Page

 

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 

Confirmation Page

 

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s aholding page, if you will, while you wait for them to confirm their email address.

 

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services.

 

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

 

Thank You Page

 

This is where they actually collect their downloadable item, or get information about how your product will be delivered.

 

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

 

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

 

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

 

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

Need some help putting this funnel concept together? Check out the Epic Funnel’s Course by clicking the button below

Episode 039: Attracting Happy and Enthusiastic Fans

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You’ll know you’ve made it when fans are clamoring for your latest product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort it takes to reach this destination.

One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy fans. Keep these gears working to consistently grow your business for years to come.

Confused about How to Start Building Relationship?

Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your audience should be thrilled with the value that you deliver to them. If you want to get more in-depth into relationship marketing and the steps you need to make this tactic work for you, then you’ll want to check out my latest home study course, “Relationship Marketing: Connections, Client Loyalty and Cash.” It’s chock full of valuable information, including:

·         Building Strong Relationships and the Money Will Flow

·         Stepping Out of Your Comfort Zone to Make Powerful Connections

·         Turning Clients into Raving Fans

·         Maximizing Your Cash Flow

 To get your hands on this course Join Female Coaching Society

 

The Art of the Upsell

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You’ve filled your funnel and you’re starting to see a steady stream of coaching clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love.

But the work doesn’t end with that first sale. In fact, it’s just beginning.

Your next job is to continue to make offers (and sales) to your loyal customers. Remember, it’s much easier to sell to a current customer than to earn a new one, so don’t ignore those who have already expressed trust in you.

Step-by-Step Offers

For each of your products or services, there must be a “next logical step” for those who buy. If the point of entry into your customer’s list was an eBook, then perhaps the next step is a video guide. If she’s already purchased your video guide, a multi-week workshop might be next on the agenda. And if that multi-week workshop was a hit, private coaching is going to be her next need.

By thoughtfully including “next step” recommendations in your follow-up emails and even in your products themselves, you can easily move your clients further into your funnel with timely upsells.

Automate Your Follow-Ups

Of course, it can be tricky to manage all your products and services, so savvy coaches are careful to create an autoresponder series to follow every product purchase. You’ll want to include emails that encourage your buyer to consume the products she’s already purchased, plus tips to help her progress even further.

As she buys your next offer, make sure you make use of the automation tools available in your email software to remove her from the “sales” list and add her to the “buyers” list for that next product. When you manage this well, your clients will progress easily from one offer to the next.

Segment Your Lists

One thing to be cautious of is trying to force buyers to make too big of a leap. The woman who bought your $47 eBook is not likely to sign on for a $1997 coaching program—at least not yet.

By segmenting your mailing lists you can avoid making overly aggressive offers, and instead send your buyers exactly what they need, when they need it.

Upselling your buyers is the key to higher income with less work. Don’t be afraid to make offers, and remember, a happy buyer is primed to make another purchase. She’s counting on you to show her what’s next, so don’t make the mistake of thinking you’re bothering or annoying her by making offers. Do it thoughtfully, and she’ll actually thank you for it.

Does all of this sound like a heap of hard work? I know it can sound confusing but it really is actually very easy to put an upsell (and downsell for that matter) into place. If you need a little extra help be sure to jump into my funnles course!

 
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Your Automated Sales Force

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Ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients and encourage them to buy?

When you put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do it completely hands free. All that’s required is a little forethought.

Your first must-have tool?

An autoresponder.

Simply put, an autoresponder is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive during the dog days of summer” or “daily motivation for busy mompreneurs.” When your reader fills out the form, she’s automatically added to your autoresponder list, and you have her attention with every email.

The key though, is to write your series with specific calls to action. It’s not enough to just give her tips for being more productive. You have to also give her the opportunity to buy your products or services.

Done right, your autoresponder can help keep the cash flowing, even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber. It’s simple to set up, and extremely affordable. Plus, you’ll find many VAs who are experienced with it and can help you out if you get stuck.

For the content, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.

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You can take your autoresponder to the next level by implementing a funnel.

A funnel is a series of emails that are written and sent in a certain way that results in clients. I created the funnels course to teach two types of funnels. A basic funnel for more discovery calls and a sales funnel that can get you immediate cash.

5 Must Read Books For Female Entrepreneurs

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I LOVE books and usually could spend hours in a bookstore mulling over all of them trying to decide which one to let suck me in. I've created a collection of books over the years. If you've ever seen the background of my Facebook Live videos or training then you've seen my bookshelves. Below is my list of book that every high-end earner should read. 

 

1.  The Big Leap 

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Can we say getting over our upper limits? If you feel stuck and unable to reach your goals then this book is for you. 

2. The Science of Getting Rich 

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This book has been around for decades. Getting rich is a science and if you've ever wondered how to go about it then you should read this book or listen to the audio version. 

3. The Universe Has Your Back

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Hands down one of my favorite books. If you've ever felt a calling on your life and want to understand the power that you have and how to use the Law of the Universe to help you, this book explains it all. 

4. She Means Business

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I've followed Carrie's journey for a while. This book is filled with inspiration and stories that will prove that you can do it too!

5. The Desire Map

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If you're anything like me then you have some pretty large desires. This book shows you how to reign them in and go after them.