044: 4 Solutions for De-Stressing Your Business Starting Right Now

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What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11am every Friday without worrying about all the stuff that didn’t get done.

You can do that, when you put these 4 solutions in place, and you can do it right now.

Proper project management. If you’re still managing your team with email and Skype messages, stop it. Things get lost, messages are forgotten (or never received) and balls are dropped. Not to mention all the time you spend sifting through your endless list of emails for that one piece of information you need.

Sign up for Asana today, and start putting all your projects there instead. You’ll have one place to look for tasks that are still outstanding, and be able to tell at a glance what needs your immediate attention.

Proper documentation. Do you find yourself reinventing the wheel every time you have to record a podcast or upload a video to your blog? Take 5 minutes and document the steps, then next time you have to do it (or better yet, when you hand it off to a VA) you’ll be able to quickly work out what needs to happen. There will be fewer mistakes, and the work will get done faster.

Create a business organization chart. If you have multiple people on your team, this is critical. Rather than everyone coming to you for questions—or worse, asking the wrong person and getting the wrong answer—take the time to create an organization chart. Add it to your operations manual and make sure your team knows where it is and what it’s for. Now, rather than your Skype chat blowing up with questions all day long, you’ll have time for the more important tasks.

Use time blocking. Get out your calendar and start making appointments with yourself. Decide when you’ll check email and when you’ll work on client projects, then stick to the schedule. These self-imposed deadlines will not only force you to get the work done, but they’ll help keep you focused, so rather than wasting time on Facebook, you’ll be working on your business.

All of these systems can be set up in an afternoon—at least initially. But the time they save you when you use them consistently is phenomenal. An hour a day is just the beginning, but you have to take action. You have to put in the work first, before you can earn the rewards, but the benefits are sweet. In the end, you’ll wonder how you ever managed before you did these four things to improve your business.

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Episode 035: 5 Ways to Build Relationships & Grow Your Business (Even if you're just starting out)

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In this episode of Design Your Life Podcast We’re chatting all things relationship marketing.

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing and without millions of dollars in your advertising budget, not a single soul would know you have a business, never mind want to make a purchase with you.

Why? Because people purchase from those who they know, like, and trust. They want to know that you’re a real person with real feelings instead of someone who only cares about the almighty dollar. They want to know you’re not a scam artist who will steal their last dollar without providing a product. They want to hear recommendations from others who have purchased before them to be sure your product delivered what it promised.

People with purchase power want a relationship with you before they buy.

Relationship-based marketing gives you:

1. Visibility

In order to have a relationship with a single person or large audience, you need to interact with them.  Get to know THEIR likes and dislikes, know what problems they are experiencing, and think about how you can help them solve their problem. In order to learn this information, you’ll be forced to be consistent with your interaction, whether on social media or in real life, naturally giving you more visibility.

2. Authority

Do you share your knowledge with your audience, or do you save that only for paying customers? Sharing your knowledge, practical experience, and even case studies for free will position you as a knowledgeable authority figure and an expert in their field who cares about helping others. Platforms such as social media, podcasts, YouTube videos, or writing an ebook or short reports are all ways to both increase your authority rank and your visibility.

3. A stellar reputation

Can you see how Visibility and Authority build on each other and lead to a Stellar Reputation? As you interact with people and become an authority figure, your audience will naturally form an opinion about you. If you over-deliver with your products or your signature programs, your reputation will continue to shine. Overall, a stellar reputation will shorten the length of time it takes you to earn the trust of your audience or new followers.

Ready to bring it all together? Download the coaching biz roadmap!

Episode 31: Lessons Learned: What A Lost Client Really Tells You

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We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.

But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.

Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review:

·         The progress your client made

·         What specific advice or tools did not work for her

·         Any personality conflicts

·         Why she’s moving on

This is not the time to get defensive. Be open to her criticism (if there is any) and use the information to genuinely improve your business.

Be Honest With Yourself

One of the most common reasons for client loss is that the customer is simply not a good fit. Maybe you suspected it when she signed up, or maybe not, but now that she has moved on, ask yourself:

·         What signs were there that she was not the right fit?

·         Why did you ignore any signs that were present?

·         How can you use that information to protect yourself from a less-than-ideal client in the future?

If you can identify a bad client/coach match from the start and decline the work (or better still, refer her to another coach who is a good fit) you’ll find you have a lot less stress in your day-to-day business.

Misunderstandings

Sometimes, client loss is as simple as a lack of understanding on your client’s part. Do you clearly state:

·         The schedule of calls/emails

·         The requirements for scheduling a call

·         Reporting requirements

·         Length of your contract

Do you also have a system for staying in touch with a client who has gone quiet? Sometimes all it takes is a phone call to get your wayward client back on track. Many coaching relationships have been salvaged with a simple phone call or email, so if you haven’t heard from a client in a while, pick up the phone.

Here’s the bottom line: Client loss happens. But if you can learn from each client, and use that intel to improve your business, then even a lost client can be turned into new profits.

Learn More about Female Coaching Society

Episode 030: Fear-Based Decisions Are Bad for Business

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At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack.

Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you handle it can mean the difference between continued success and business-killing burnout.

Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too. Maybe you know what I’m talking about.

You Take On The Wrong Client

When business is down, it can be tough to keep your ideal client avatar in mind. Instead, you jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a roster full of clients who:

·         Aren’t willing or able to do the work required

·         Spend all their time telling you why your ideas and advice won’t work

·         Drain your energy and make you dread your office

You Stop Creating

And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.

Now, this would be ideal if you were repurposing with a positive intent. Turning your ebook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.

Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”

And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.

 

Wondering why kind of coach you are or what your coaching style is?

Episode 028: Clarifying Your Offerings for Bigger Profits

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Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles.

The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered peanuts and chocolate flavored gummy bears. If it’s chocolate, they stock it. And if it’s not chocolate, you won’t find it on their shelves.

At first glance, you might think that the chocolate store is limiting itself. After all, there are lots of other things they could sell, right? The world is full of sweet treats that aren’t chocolate, and what about other items that complement candy, such as greeting cards and candy dishes?

The truth is, though, if you’re thinking the first store—the one that sells a little bit of everything—is the more business savvy of the two, you might be mistaken. Here’s why.

When you clarify and reduce your offerings to only those that closely match your business goals, you will be in a far better position to attract your ideal client. Not only that, but you’ll have customers lining up to pay a premium for your services.

It might appear at first glance that the store with everything has more traffic. That’s because they do. Remember, no matter what you want, you can almost always buy it there. But because they stock so much and have to appeal to such a wide market, by necessity their prices are lower.

The specialty shop is different. They may have fewer customers, but the average client is far more loyal, spends more money per visit, and raves to her friends about the delicious treat she picked up this morning. The average client at the sell-everything store? A single rumor of a lower price at a new store across town, and he or she is gone without a backward glance.

What does this have to do with your business and service offerings? Everything.

As a coach, service provider, or product seller, it’s critical for you to know exactly what you want to provide, and to whom. If you simply create a hodgepodge of products with no clear direction and without a cohesive brand, you may make a few sales (especially if you work cheap) but you won’t gain a loyal following. You’ll be like that first store, always chasing after new customers, because the old ones keep wandering away in search of a better price.

Take a look at your virtual storefront. Are your products all in keeping with your brand? Do they instantly tell a new visitor exactly what you do? Are they priced in line with your market?

Don’t be afraid to take a hard look at your current offerings and get rid of those low-priced, fringe products that are diluting your brand. Focus on the core products and services, and work to make them better and more valuable, and before you know it, your brand will have a loyal following, too.

To get your hands on the Niche Course for coaches join Female coaching Society today

 
 

014: Banish Mommy Guilt and Go After Your Passion

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Do you feel guilty for wanting to have your own passions and dreams as a mom?

In this episode, I'm talking with Maret Carrillo of Owning Your Goodness about the guilt mom's go through when they want to go after their own passions. How to gain confidence and show up as not only a powerful mom but a powerful woman. 

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New moms are especially vulnerable to a pesky feeling called mama guilt and it can really cloud a mom’s natural intuitive ability. So I’m offering a free guide to transforming new mama guilt in 3 steps. 

To learn more about Maret and her business head to http://owningyourgoodness.wordpress.com

012: 3 Ways to Uplevel Your Life

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We're on our second week of 2018!

I know you've probably created your own list of New Years Resolutions but I wanted to share with you 3 things I'm doing this year to uplevel my life.

I don't really do

New Years Resolutions

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I tend to decide how I want to live the year out and work toward that. As business owners and women who have a desire to change the world, we should always be living our lives to the fullest, taking care of our bodies, and enjoying every day that we have. 

You can adopt these as well.

Listen now to learn

3 Ways I'm upleveling my LIfe this year

And how you can too

 

Ready to Turn Your Passion into Profit?

Download my FREE audio and Workbook Now

011: 3 Types of Stories to Tell In Your Business

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Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And which are you more likely to buy, a story you can see yourself in, or a product that does x, y, and z?

If you think back on your most recent purchases, from the business coach you hired to the car you bought last summer, chances are you’ll find a story that resonated with you, and that drove your decision to purchase.

Stories About You

You’ve heard it time and time again: People buy from those they know, like, and trust. And part of getting to know you is hearing your stories. Your potential clients want to know how you came to be in business, what experiences you’ve had that drove your decisions, what lessons you learned along the way.

Your stories don’t have to be directly related to business to be powerful, either. That anecdote about the time you nearly got arrested for not having a valid driver’s license is the perfect lead in to a blog post about better record keeping. Or the story about how you accidentally seated two warring families together at your wedding reception? It’s just what you need to drive home a point about relationship building.

Stories About Your Clients

Otherwise known as social proof, stories about your clients are incredibly useful in your marketing and branding strategy. Testimonials, white papers, case studies and the like are all just stories, after all, and they showcase how you and your products have changed a life or a business for the better.

Stories About Your Products

Yes, even your products have stories to tell. Why did you decide to create that new coaching program? What will it help your clients achieve? Who is it not suited to? These stories and more can show your potential clients more about your products and services than any sales page ever will. When you openly share your thought processes as you were creating your program, buyers will instantly know if it’s a product that will work for them or not.

Clearly, stories have a lot of power when it comes to branding and marketing, but you have to use caution. Beware of the awkward insertion of a story just because you’ve heard it’s good for your marketing. If you find yourself midway through a blog post and you write something like, “but anyway, enough of that, let’s get on with business” and then making a total shift to a completely different subject, chances are the story isn’t working.

But if you can tie your story in naturally to what follows, that’s your golden ticket to better branding, more sales, and a more profitable business. We love stories. Don’t be afraid to tell yours.

010: Why Your Niche Means Everything to Your Online Business

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Your Business Niche

Is hands down one of the most important things you'll need to decide on in your business. 

Why?

Because it literally sets the foundation for everything you're going to create, how you market, and most importantly who you'll market to.

The online world is a bit different in that you never want to just put an ad out on the internet without being extremely specific about who you're targeting. If you do that's like setting all your money on fire. 

Starting Your Online Business

You've got to get very very clear on who you serve and what you do.

Remember 

if you speak to one person you'll reach mean. If you speak to many you'll reach nobody.

Listen to this episode to find out why!

Online business niche

Signup to Get the Niche Checklist Now!

008: Why You Shouldn't Just Be Grateful This Thanksgiving

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I HATE the saying just be grateful.

 

From a young age hearing that made me feel gross. It's like being told I should just be grateful made feel bad for wanting more.

In this episode I'm doing way with just being grateful while still having a heart of thankfulness.


And as promised here is that yummie Mac and cheese dish I was raving about

 

2- BOXES SMALL ELBOW NOODLES

1- 4 CHEESE MEXICAN BLEND SHREDDED CHEESE

1- MOZZARELLA SHREDDED CHEESE

1- MONTERREY COLBY SHREDDED CHEESE

1- SHARP CHEDDAR SHREDDED CHEESE

1- MILD CHEDDAR SHREDDED CHEESE

1- SHREDDED PARMESAN CHEESE

1- BLOCK VELVEETA CHEESE (DICED)

1- PACK MUENSTER CHEESE (DICED)

1- CREAM CHEESE

1- MED CONTAINER SOUR CREAM

1- SMALL HALF AND HALF

1- SMALL TUB OF BUTTER(COUNTRY CROCK)

6- EGGS

SALT

PEPPER

 

BOIL NOODLES IN LARGE POT (DRAIN AND RINSE)

 

IN LARGE MIXING BOWL COMBINE NOODLES, ALL CHEESES, SOUR CREAM AND HALF AND HALF....MIX WELL

THEN ADD THE RAW EGGS IN THE MIXTURE (I MIX WITH MY HANDS....YOU MAY HAVE TO GET YOUR HANDS DIRTY...:-)) ADD SALT AND PEPPER TO TASTE

 

PUT IN LARGE BAKING DISH PREHEAT OVEN TO 400 AND BAKE 30 MINUTES COVERED WITH FOIL AND THEN UNCOVER AND CONTINUE BAKING FOR ANOTHER 30 MINUTES

 

YIELDS 2 LARGE 12QT BAKING PANS (DISPOSABLE)

 

I USUALLY MAKE THIS FOR LARGE GATHERINGS OR FOR HOLIDAYS WITH OUR FAMILIES, SO IF YOU ARE MAKING FOR A SMALL GROUP YOU MAY WANT TO HALF THE INGREDIENTS

007: How to Make Money While You Sleep

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What the Heck is a Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works.

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts - typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

 How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

 

To Register for the FREE Live Masterclass on 

How to create six figures selling low-end products

Click the button below

006: How to Plan for Success in you Biz for 2018

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Success Business plan for 2018

In this Episode I'm talking about how you can start to crate a great 2018 starting NOW!

It's never too early to start planning the following year. I usually do this 2-3 months before the year ends. What it comes down to is really knowing what your goal is and how you see your business operating? What offerings do you want to give, how many months out of the year do you want to work? what lights you up? 

The best part is you get to decide all of it and that's pretty exciting if you ask me!

Go ahead and dive into the podcast and learn how I plan everything in my biz. 

If you know 2018 is meant to be your year for getting your business off the ground but you're feeling stuck with how to make it happen then Startup in Stilettos is for you! You can learn more by clicking the button below! 

005: Are You In Need of Some Serious Forgiveness?

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Forgiveness. It's one word that many struggle with.

We find it hard to forgive others for the wrong they've done us or the wrong we think they have done. Most importantly we find it hard to forgive ourselves.

How many times have you beat yourself up for the decisions you've made, lack of money, the wrong relationship, not saying yes, or not saying no?

Not forgiving can mean the difference in you living in bliss or staying stuck in old patterns.

In this episode I'm breaking down why forgiveness is so important to designing a live you love. 

004: What the Heck is the Facebook Algorithm?

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What the Heck is the Facebook Algorithm

Do you find the whole Facebook Algorithm thing utterly confusing?

I know how you feel and it is something that's hard to keep up with since it's always changing.

Facebook’s original News Feed ranking system was based on three elements:

  1. Affinity: how close is the relationship between the user and the content or its source?
  2. Weight: what type of action was taken on the content?
  3. Time Decay: how current is the content—how recently was it posted?

While they still use these three elements there's a lot of other things that go into factor and I'm sharing them with you in the podcast!

 

Are you an online coach or thinking about becoming one? Take my free quiz to find out your coaching style!

 

003: Instagram For Business

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How to Create an Instagram account for your business

According to Sprout Social...

"Instagram drives the most engagement per post compared to any other social network. 84 times more than Twitter, 54 times more than Pinterest, and 10 times more than Facebook."

That's a whole lotta engagment going on!

If you aren't on instagram and I suggest you get on the bandwagon because you are missing out on connecting with your potential clients and sharing your great content. In this guide I'm going to share how you can make Instagram work for you. 

First of all, I use the Later app (www.later.com) to preplan my post. I do this on a monthly basis especially since my branding has a lot of quote photos and tip postings. It's easier for me if I take one day a month and go ahead and write these post out. 

 

From there I can go ahead and schedule everything or I can save the images and post whenever I want directly from the Later app.

Your Bio

You must have something in your bio that explains who you are and what you do.

-Add your name or your business name. This will allow people to search for you and are considered key words. For my Instagram name I added coach at the end of Design Your Life so that when people are searching for coaches my name will be sure to pop up. 

Tip: If you place any keywords related to what your brand does in the space for your name it will help people find you if they are searching for that particular key word.

Your Link 

The link in your bio is the only clickable link you are allowed to have so make sure you have one. Either add your opt-in page, the sales page to whatever you are promoting at that time or whatever call to action you want them to take.

One feature that I love with Later is the linkin.bio feature. This allows you to build a shoppable instagram feed. With the linkin.bio you can add links to any post and direct them to the right content on your site! This is great for a big launch. 

Your Feed

Decide how you want your Instagram to look. What shape you want your images to be and stick to that. Constantly changing it leads to inconsistency.

Choose colors that are reflective of your brand. It's okay if these fluctuate a little but overall the theme should be the same. 

 

Use Similar filters so that your images all have the same tones. If you're using filters make sure you are limiting yourself on how many you use. This doesn't mean you have to use the same ones every time but be sure you're you are honing in on your editing skills so that the images come out beautiful and branded. 

Only Post Photos That Fit Your Brand

I say this all the time when it comes to social media. Be careful what you post!!!!!

If you're a coach, chances are your brand is going to grow and your name is going to spread like wildfire. This means that people will be watching you so make sure to stay away from political rants and topics that might offend, unless this is what your brand is about then by all means have at it!

 

A Branded Instagram Takes Time

 

If you really want to level up your Insta game the best thing you can do is sit down and take some time to plan it out. It's more efficient to work on your Instagram in chunks of time rather then winging it daily. It'll also cause less stress when you feel like you HAVE to post something. 

Also don't be afraid to change it up. My Insta looks drastically different now than it did when I started. As my business and brand developed so did my content and my strategy. Start small and then grow from there!

 

Want to get the top instagram hashtags to use in your post to get tons of engagement? Join the Society and get access to all the business resources!