It's time to take your business from concept to launch!


Do you find yourself daydreaming about having a career that is fulfilling, free, and fabulous?

But you don't know where to start.

Are you missing the mark on creating a business that attracts clients yet you know you are meant to be a high end coach?

But you're afraid you won't stand out and that nobody will want what you have to offer. You feel frustrated that you'll never get your coaching business where you want it to be. 

Do you find yourself constantly daydreaming about what your life could (and should) look like?

So you post on social media, you send out newsletters, and try to get people signed up to your offering but all you hear are crickets. 

Do you want to get more money coming in every month but for some reason you can't seem to reach your goals and it feels like you'll always be poor. 


I Know, I've been there too. I spent 10  years working in a job I HATED. I knew that I was meant to be a coach so I started selling 3 month sessions for $597 but it was like a roller-coaster to get even that. 


You might not know where to start and this very well could be the most terrifying thing you've ever thought of doing but I want you to know you are meant to be right here, reading these very words, because you are meant for EVERYTHING you desire. 

There are women who are living their dream life every single day. They are making money and traveling. Knowing their place in the coaching industry had helped to make that happen. If they can do it, hell if I can do it, then so can you. You are no different. 

The world is waiting on you to get it together, to make this happen, because there are people who need and want what you have to offer. 


That's why I created startup in stilettos.

I want you to grab your favorite pair of high heels, lipstick, dress, pearls, or maybe even a ball cap-Whatever makes you feel powerful and join me in a brand new program for coaches and online entrepreneurs! This is the course you need if you're ready to launch your business, attract clients with an amazing brand, and create a designer offering.

Get ready to step out into your power and finally get paid for what you are called to do!

Have you been putting off actually starting your coaching business?

Are you spinning your wheels and find yourself stuck in the comparison hangover from other coaches out there, making you feel like you'll never get where they are?

What about not knowing where to start or feeling like you don't have enough experience to even be doing this?

Believe me when I say I know exactly how you feel because I was there too when I first started my coaching business. I lacked confidence and really didn't know how I was going to pull it all together so I hired someone to show me the way. It wasn't too long after that I had a thriving coaching business up and running.

I wanted to create a course that was designed specifically for coaching who are ready to make a killer impression on the world! This is for the woman who is over the 9-5. Who wants a jet-set lifestyle doing something that fulfills her and gives her the freedom to do what she wants- On her own terms. 

I created this program for you!


You're Meant For Greater

This is created for the coach who knows she is meant for something BIG


You're Ready For The Life You Deserve

I will show you how to get your systems in place so you can start making money NOW


You Want a Brand That Makes You Stand Out

I will show you how to develop a brand that is true to you, your business, and makes you UNFORGETTABLE


You're Passionate About Reaching The World With Your Message

This program will support you in refining your offering and showing you how to bring in paying clients CONSISTANTLY

You Want Financial Freedom

I will teach you how to start charging your worth and together we'll create a program schedule that will DELIGHT your clients

You Want a Laptop Lifestyl

Do you crave the freedom to work from anywhere in the world? Leave your 8-5? This is possible by creating an online biz and implementing everything I teach in SIS. I'll show you HOW


What's Been Said About SIS?


Stop feeling like having the life you want is never going to happen.


Everything you want is available to you. I'm living proof of that. Had I not gotten so fed up with my life of being broke and unhappy I would have never made the step to go after the life I wanted. I moved mountains to signup with a coach I admired because I knew I had no other choice. 

Startup in Stilettos is about you making the choice to become the best most powerful you the world has ever seen. If having a dream business and making an impact on the world is your something BIG then you owe it to yourself to make that happen. 

Decide right now if you want to be rich or poor.

Then become the women you need to be in order to make your dreams a reality. 

That was really the deciding factor for me when I started. You know you are meant for so much than a life of lack, living paycheck to paycheck. You have a calling over your life that you need to honor because you are the only one that do what you do.


I'm Heather Franks owner of Design Your Life and the Female Coaching Society. I started DYL with nothing more than an idea and need to reach my full potential. In the first month of really working in my biz I was able to make my full time salary which was about 6 months from when I first thought of becoming a coach. 

It took a lot of trail and error, literally. I wasn't until I become certain on who I was meant to serve, what to call myself and then how to attract the people I was meant to serve that things really started to come together. 

You MUST know what you clients want and need in order to be successful.

I've created this program to support you with that.

Don't put your dreams off any longer love.

The entire world and your future are waiting on you. 


Over the next 8 weeks you will take your business from concept to launch with 22 modules, Workbooks, & Videos as well as my personal library of done for you forms and resources. This is your chance to become an amazing coach and finally reach your full potential.


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Want to get these courses + monthly coaching?

Register for Female Coaching Society and pay $37/month